Question: If you were developing an online-to-offline strategy, which of these options would help you engage with your team?
- Meet with each team separately to learn about their O2O strategy
- Set separate online and offline KPIs and business objective for each team
- Ask thought-provoking questions to align on customer and business goals
- Follow a traditional marketing structure designated online and offline teams
The right answer was: Ask thought-provoking questions to align on customer and business goals