If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?

Question: If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?

• You create an audience of users who made a purchase in the last 30 days
• You create an audience of users who started checking out but didn’t complete the purchase
• You create an audience of users who added items to their purchase wishlist
• You create an audience of users who are likely to purchase in the next seven days

The right answer was: You create an audience of users who are likely to purchase in the next seven days