If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.

Question: If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.

  • competitors
  • revenue targets
  • business goals and buyer personas
  • budget

The right answer was: business goals and buyer personas

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