if visibility is the primary campaign goal which bidding strategy would be the most effective for an advertiser to use 24650 1

If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?

ByWilliam E. Weingartner Hours
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Question: If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?

  • Maximize clicks
  • Target impression share
  • Enhanced cost-per-click (eCPC)
  • Maximize conversions

The right answer was: Target impression share

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