Question: How would you calculate a store visit’s value to your business?
- (in-store average order value) x (Online purchase rate)= Store visit conversion value
- (In-store purchase rate) x (In-store average order value) = Store visit conversion value
- (Online purchase rate) x (in-store average order value) = Store visit conversion value
- (In-store average order value) x (In-store purchase rate) x (online purchase rate) = Store visit conversion value
The right answer was: (In-store purchase rate) x (In-store average order value) = Store visit conversion value