Question: How does HubSpot use UTM parameters to categorize traffic to your website?
- Any visitor coming to your website using a URL with UTM parameters is filtered out of your HubSpot analytics.
- Any visitor coming to your website using a URL with UTM parameters will be filtered into their corresponding traffic sources in HubSpot.
- Any visitor coming to your website using a URL with UTM parameters will be attributed to a visit to your site from Google.
- Any visitor coming to your website using a URL with UTM parameters will be converted by HubSpot into a contact record.
The right answer was: Any visitor coming to your website using a URL with UTM parameters will be filtered into their corresponding traffic sources in HubSpot.