How does HubSpot calculate the source of a visitor to your site?

Question: How does HubSpot calculate the source of a visitor to your site?

  • Using the initial URL a visitor uses when first landing on your site
  • Using the final URL a visitor uses when leaving your site
  • Using their social media profiles to contextualize their favorite platforms
  • Using Google Analytics

The right answer was: Using the initial URL a visitor uses when first landing on your site

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