Question: How can contextual marketing help to make your website more accessible for your visitors?
- It can’t – contextual marketing should be limited to your targeted emails and not placed on your website.
- It will generate an individual navigation menu for each visitor.
- You can add in personalization tokens to help guide the visitor through each page.
- You can offer the visitor relevant content upfront instead of making them search for it.
The right answer was: You can offer the visitor relevant content upfront instead of making them search for it.