How are Shopping ads created?

  • The campaign and bid settings in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
  • The product information in Merchant Center and the bid set in Google Ads helps Google’s system determine which ad will show for a user’s search query.
  • Keywords in Google Ads and the bid set in Merchant Center helps Google’s system determine which ad will show for a user’s search query.
  • Keywords in Google Ads help Google’s system determine which ad will show for a user’s search query.

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