Question: Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)
- Set a keyword bid of at least $10 for each active ad group.
- Choose a minimum 100 keywords of all match types to capture traffic.
- Implement one ad per ad group keyword, to a maximum of 100 ads.
- Optimize the campaign’s ad rotation for clicks or conversion actions.
- Include three to five ads, and at least three extensions in each ad group.
The right answer was: Optimize the campaign’s ad rotation for clicks or conversion actions. & Include three to five ads, and at least three extensions in each ad group.