Question: Fill in the blanks: The plan you present during the advise phase of your inbound sales strategy closes the gap between _______ and _______.
- your prospect’s budget, your company’s needs
- your goals, your prospect’s goals
- where the prospect is now, where they want to be
- the awareness stage of the buyer’s journey, the consideration stage of the buyer’s journey
The right answer was: where the prospect is now, where they want to be