Question: Fill in the blanks: For business-to-business sales teams, an ideal customer profile usually identifies ________. For sales teams who sell directly to consumers, an ideal customer profile identifies ________.
- an industry, a geographic territory
- an individual company, a specific potential customer
- a type of company, a portion of the general population
- a small group of target accounts, a larger group of prospects
The right answer was: a type of company, a portion of the general population