Fill in the blank: As marketing gets better at delivering the right number of leads each month, they’ll also need to get better at ______.

Question: Fill in the blank: As marketing gets better at delivering the right number of leads each month, they’ll also need to get better at ______.

• reporting on those leads
• communicating with those leads
• closing sales with those leads
• delivering those leads at a sensible cadence

The right answer was: delivering those leads at a sensible cadence