Fill in the blank: ________ are the core elements of the business and website. They act like the beams of a house, the underlying support upon which all other activities should be built.

Question: Fill in the blank: ________ are the core elements of the business and website. They act like the beams of a house, the underlying support upon which all other activities should be built.

  • The “fundamental assumptions”
  • The executive team’s goals
  • Profit and loss statements
  • Marketing vision

The right answer was: The “fundamental assumptions”

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