Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

Question: Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

• To judge the popularity of her website compared to others
• To understand the network performance of her website
• To identify opportunities to improve campaign performance
• To compare the efficacy of her ad text creative with that of other ads

The right answer was: To identify opportunities to improve campaign performance