Question: Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to beneﬁt her campaign?
- To judge the popularity of her website compared to others
- To understand the network performance of her website
- To identify opportunities to improve campaign performance
- To compare the eﬃcacy of her ad text creative with that of other ads
The right answer was: To identify opportunities to improve campaign performance