Question: Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?
- Potential customers who’ve already searched for other, similar pianos.
- Potential customers who are ready to buy a piano.
- Potential customers who are early in their online search.
- Potential customers who’ve already bought pianos from his site.
The right answer was: Potential customers who are early in their online search.