Question: Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?
- They provide minimal information, so interested customers have to visit her website for more information.
- They’re visual, and provide detailed information about what she’s selling before someone even opens her ads.
- They provide value comparisons that feature her product alongside more expensive products.
- They have lower costs-per-click and increase total volume of her website traffic.
The right answer was: They’re visual, and provide detailed information about what she’s selling before someone even opens her ads.