Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

Question: Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

  • Browsing an adventure activities website.
  • Researching South American holiday destinations online.
  • Looking up passport rules for South America.
  • Watching an online video about South America.

The right answer was: Researching South American holiday destinations online.

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