based on the data below which is the most effective advertising campaign 18306 1

Based on the data below, which is the most effective advertising campaign?

Question: Based on the data below, which is the most effective advertising campaign?

This question have 2 different answers, please read carefully.

  • Campaign 1 because it drove more leads
  • Campaign 1 because it has a lower lifetime value
  • Campaign 2 because it has a greater return
  • Campaign 2 because it has a higher CPA

or

  • Campaign 1 because it has a greater return
  • Campaign 1 because it drove more leads
  • Campaign 2 because it has a greater return
  • Campaign 2 because it drove more leads

The right answer was: Campaign 2 because it has a greater return or Campaign 1 because it has a greater return

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