Question: Based on the data below, which is the most effective advertising campaign?
This question have 2 different answers, please read carefully.
- Campaign 1 because it drove more leads
- Campaign 1 because it has a lower lifetime value
- Campaign 2 because it has a greater return
- Campaign 2 because it has a higher CPA
or
- Campaign 1 because it has a greater return
- Campaign 1 because it drove more leads
- Campaign 2 because it has a greater return
- Campaign 2 because it drove more leads
The right answer was: Campaign 2 because it has a greater return or Campaign 1 because it has a greater return