As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?

Question: As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?

• In highly engaged moments when her audience is at home, not distracted by the world around them.
• In highly engaged moments when her audience needs YouTube content that’s general and popular.
• In moments when her audience is engaged in content delivered at night, similar to when they watch TV.

The right answer was: In highly engaged moments when her audience needs YouTube content that’s general and popular.