Question: Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?
- By placing billboards in neighborhoods likely to have many artisan soap lovers.
- By recruiting existing customers as spokespeople to drive awareness of her store locations.
- By attracting potential customers who usually search for artisan soaps.
- By motivating potential customers to spend more for her high-quality soaps and driving awareness of her store locations.
The right answer was: By attracting potential customers who usually search for artisan soaps.