Question: An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
- Target ROAS (return on ad spend)
- Target CPA (cost per acquisition)
- Cost per engagement
- Enhanced CPC (cost-per-click)
The right answer was: Target ROAS (return on ad spend) and Target CPA (cost per acquisition)