A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?

Question: A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?

  • Social media profile, Email, Mailing Address
  • IP Address, Work Address, Phone Number
  • IP Address, Social media profile, Phone Number
  • Email, Mailing Address, Phone Number

The right answer was: Email, Mailing Address, Phone Number

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