a marketing manager with a fixed budget wants to drive as many customers as possible to their website which bidding strategy can meet the marketing managers needs 15963 1

A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs?

Question: A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs?

  • Target cost-per-acquisition (tCPA)
  • Target return on ad spend (tROAS)
  • Target impression share
  • Maximize clicks

The right answer was: Maximize clicks

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