A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?

Question: A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?

  • By setting manual bids for specific times of day
  • By providing manual control of each bid
  • By determining minimum and maximum bid values by the daily budget
  • By setting the appropriate bid for each auction

The right answer was: By setting the appropriate bid for each auction

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