A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

ByWilliam E. Weingartner Hours
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Question: A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

  • An awareness-based bidding strategy
  • A conversion-focused bidding strategy
  • A consideration-focused bidding strategy
  • A revenue-focused bidding strategy

The right answer was: A revenue-focused bidding strategy

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