Question: A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?
- Set the campaign’s daily budget as planned initially, then fluctuate it on a weekly basis.
- Set the campaign’s daily budget initially less than planned, then double it right before deadline.
- Set the campaign’s daily budget triple than originally planned.
- Set the campaign’s daily budget slightly higher than originally planned.
The right answer was: Set the campaign’s daily budget slightly higher than originally planned.