a facebook lookalike audience is based on 18320 1

A Facebook lookalike audience is based on:

Question: A Facebook lookalike audience is based on:

  • people who have already expressed an interest in your business
  • new people who share the characteristics of your existing customers
  • the number of years a person has been on Facebook
  • people who have viewed your social media posts but not interacted with them

The right answer was: new people who share the characteristics of your existing customers

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