a b testing split testing is the process of 18301 1

A/B testing (split testing) is the process of:

Question: A/B testing (split testing) is the process of:

  • collecting data and user insights on the performance of online advertising campaigns
  • running marketing experiments to see which version of an ad connects better with your audience
  • quantifying the number of digital views or engagements of a piece of content
  • finding and analyzing search terms that people enter into search engines

The right answer was: running marketing experiments to see which version of an ad connects better with your audience

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